Online Marketing Strategy Development

There are so many different ways to market your business online these days. However, trying out all ways in order to identify what works and what doesn’t would consume your time and resources, this is where TMD comes to the rescue by supporting your business understand how to properly activate your online presence, through the development of an effective online marketing strategy that is built based on your business goals.

Our online marketing strategy development approach is offered through a two – three months program, which will take your team through four different phases:

Design > Testing > Optimization > Handover; or Execution by TMD

  • Design: Analyzing and understanding your business requirements and (re)designing online marketing strategies
  • Testing: Launching various tests in the form of ad campaigns, emails, social media posts and other online activities, while keeping an eye on impact over marketing and sales funnels
  • Optimization: Analyzing test results and readjusting the initial tactics sets, aiming to find the optimal tactics mix
  • Handover: Communicating strategy, tactics, KPIs, targets, plans, roles and responsibilities to stakeholders through training and interactive workshops, OR
  • Execution: Apply set strategies and tactics through your online marketing activities and conduct a quarterly audit to insure higher outcome along the way

The execution phase is set based on TMD fully handling all your online marketing activities to be executed based on the developed and approved online marketing strategy, where the handover phase is set based on your need to develop an online marketing strategy to be used by your team internally. After the handover phase, your team is expected to be able to:

  • Accurately calculate your returns from online marketing activities
  • Identify strengths and weaknesses of your online marketing activities
  • Objectively justify your online marketing costs, revenues and other economic values gained by your activities
  • Be an online marketing professional
Hop on board, tell us more about your business and what you want to achieve, and we’ll navigate, explore and find enlightenment together. In addition to successful results, we promise you a fun and stress-free experience!